The Ultimate Guide to Social Media Success: Lessons from Rachel Pederson
Social media success tips that I took from a course by Rachel Pederson
Focus on one platform at a time.
Metrics:
#1 Am I showing up and which in my case at the moment is definitely a big NO. I don’t see myself as a social media type person, plus so far in my entrepreneurial career I’ve not really had one core focus or niche. I’ve had many – court booking system, chauffeur car booking system, membership management, pub / bar table ordering system, kitchen manufacturing costings, order management, and a promotional app, etc., etc.
#2 Is Reach.
#3 Is Likes or Comments.
#4 is Followers.
According to Rachel though showing up regularly is the most important of the above metrics.
What Should My Posts be About?
Your posts should be based around:
10% Trust or Vulnerability
30% Like or Life
60% Knowledge (serving other people)
Some other Tips
Use Canva or adobe spark.
Don’t spend longer than 20 minutes on a social media post.
Consistency beats frequency.
Go to answerthepublic.com, get 1 to 2 free searches per day.
All social media content boils down to
- Words (copy)
- Visuals (creative)
- Hashtags (targeting)
Lead with a hook or question.
Have 3 to 5 points about your learnings or story.
And, have a call to action. For example, click here to learn more. Or leave a like or add a comment.
Go From The Ultimate Guide to Social Media Success to My Own Your Own Future Course Notes
Image by Gerd Altmann from Pixabay
